Search Engine Optimization (SEO) is an investment in your business. The proper strategy can help maximize return on investment, increase brand loyalty, and differentiate your company from the ever growing competition.
South Florida SEO provides a range of services, paired with the proper expertise, to improve your website’s visibility in search engine result pages, with the primary goal of increasing organic traffic to your service or product.
SEO Services Available
| Keyword Research | SEO Audits |
| On-Page Optimization | Competitor Analysis |
| Content Creation | E-Commerce SEO |
| Technical SEO | Local SEO |
| Link Building | Penalty Recovery |
| Analytics and Reporting | Paid Advertising (Optional) |
Keyword Research
South Florida SEO identifies relevant keywords and phrases that potential customers are likely to use when searching for products, services, or information related to your business or niche. We analyze this information to determine a strategy that will yield the highest return on investment based on industry trends and competition.
On-Page Optimization
On-Page Optimization involves editing the structure of the website itself to improve its search engine ranking by implementing best practices recommended by the search engines themselves. This includes updating content, title tags, meta descriptions, and other important elements of the site in order to stand out.
Content Creation
In order to improve a website’s relevance and authority in the eyes of search engines, South Florida SEO will create high-quality, keyword-rich content, such as blog posts, articles, and landing pages. This provides value to the visitor and makes your website stand out in a sea of low quality spam.
Technical SEO
Technical SEO involves going under the hood and making sure your website’s engine is running correctly so search engine’s can easily index and rank it appropriately. Some aspects of this involve improving site loading speed, ensuring pages are accessible for the disabled, and making sure everything loads correctly on all device types and browsers.
Link Building
Backlinks from reputable, high-quality websites improve a site’s authority and trustworthiness in the eyes of search engines and may be one of the most influential steps in a site’s SEO success. It’s not easy, and a lot of people try to take shortcuts, but they can backfire and have your site penalized or blacklisted if not done correctly. Proper implementation of this involves outreach, guest posting, and other acceptable strategies that we will carry out for you.
Analytics and Reporting
Regular monitoring of website performance by utilizing popular tools such as Google Analytics and Google Search Console helps track progress, identify issues, and assists in making data-driven decisions in order to stay ahead. South Florida SEO will also compile this vital information into regular reports so you always know what is going on and how well you are performing.
SEO Audits
Comprehensive website audits are conducted to identify technical issues, on-page problems, and areas for improvement. These audits help form the foundation of where to begin and what strategies need to be taken to improve a website’s ranking.
Competitor Analysis
By analyzing the strategies of competitors, South Florida SEO is able to identify opportunities to gain advantages that might otherwise be missed. From spotting vulnerabilities to sources of strength, knowledge is power.
E-Commerce SEO
E-Commerce SEO optimizes product listings and user experience for online stores so they stand out from the crowd in the eye’s of search engines and gain loyal, repeat customers.
Local SEO
Local SEO is essential for businesses that serve a local customer base or have a physical location. Reviews, accessibility, and visibility can make or break a potential sale. South Florida SEO will set up and manage your Google Business Profile, create local citations, and implement location based keywords and best practices so you can become the local authority for your niche.
Penalty Recovery
Sometimes these things happen. A mistake or a less than reputable company in charge of your SEO strategy can cause your website to be penalized or blacklisted by search engines for violating their guidelines. This can dry up traffic and potentially cost you thousands of dollars. In such cases, South Florida SEO will work to address and rectify these issues so you can get back to doing what is important, making money!
Paid Advertising (Optional)
PPC (Pay-Per-Click) advertising on popular channels such as Google, Facebook, Instagram, and others can help complement your overall digital marketing strategy, whether while waiting for organic traction to take hold or as an ongoing long-term effort. However, if not done correctly, it may end up costing you money unnecessarily. South Florida SEO has the expertise combined with a successful track record of managing these types of campaigns, and will work diligently to prepare and execute a plan with maximum ROI.
Note that specific services will vary as the strategies employed are tailored to the unique needs and goals of each client. SEO is an ongoing process, and having the right company like South Florida SEO to provide long-term support and maintenance is crucial to not wasting your time or money. We pride ourselves on going above and beyond to ensure your continued success.